Building Your Personal Brand: Elevate Your Career

Summary

In our interactive instructor-led 60-minute event, you will discover the art of building a personal brand that truly reflects who you. Learn how to elevate your presence, connect with your audience, and stand out in today’s competitive landscape. This program will provide you with practical strategies to craft an authentic brand story, communicate your unique value, and hone your message.

Join us, and you’ll discover how to:

  • Define your unique value and align it with your professional goals
  • Position yourself as a trusted voice in your organization
  • Create a plan to build and grow your personal brand
  • Develop a digital content strategy around your brand
  • Tap into your own unique superpowers

BONUS Exclusive Content - All registrants will receive the following to ensure greater knowledge retention:

  • Hands-on tools & a Note-taking guide
  • A post-event knowledge test
  • The on-demand recording
  • Workshop Recap Cheat Sheet

Program Highlights

Clarify Your Personal Brand: Define & Own Your Unique Value

  • Learn how to identify your strengths and position yourself as an expert
  • Discover ways to articulate your story in a compelling and memorable way
  • Understand how to align your personal brand with your long-term  goals

Overcoming the Fear of Self-Promotion: Be Seen & Heard with Confidence

  • Solutions for overcoming fear of judgment and imposter syndrome
  • Techniques to share your expertise without feeling inauthentic or boastful
  • Methods to create content that builds trust and credibility in your organization

Building a Digital Presence: Stand Out & Get Noticed

  • Learn how to choose the right platforms for your personal brand
  • Strategies for developing a content plan that consistently engages your audience
  • Techniques for leveraging  social media to build authority

Question & Answer Session – have your specific questions answered!

Program Benefits

In our 60-minute program, you’ll discover how personal branding is more than just a buzzword—it’s a career accelerator. You’ll leave with actionable strategies to build an authentic brand that positions you as a leader, attracts career opportunities, and fosters long-term professional growth. Walk away with the confidence and tools to amplify your voice, enhance your influence, and make an immediate impact in your industry.

If you'd like this program customized for your organization, call us at 1-800-964-6033. We're certain we can fulfill your training needs, while making it fit in your budget!

About the Speaker

Macy Troyer
Macy Troyer

Macy Troyer is a powerhouse entrepreneur, brand strategist, and advocate for women stepping into their full potential. As the founder of Goaldy, a results-driven social media agency, and Kindspire, an everyday peace indicator brand, Macy... is redefining the way personal and professional brands make an impact. Recently named one of Indianapolis Business Journal’s 20 in their Twenties, she is a sought-after expert in personal branding, social media marketing, and strategic brand building. Beyond her marketing and branding ventures, Macy is also a tech innovator. As co-owner of Escape Enterprises, a cutting-edge holdings company, she develops transformative apps that shape the future of business and personal growth. Her entrepreneurial spirit extends into authorship with Ready, Mindset, Go!, an Amazon bestseller and actionable guide that empowers aspiring business owners to build a success-driven mindset. At the heart of Macy’s work is a mission of empowerment, leadership, and kindness. Whether she’s coaching professionals on building an influential personal brand, helping businesses thrive in the digital age, or fostering positive change in her community, Macy is dedicated to helping women step into their power, amplify their voices, and create a lasting impact.